Journal of Spatial Futures

Journal of Spatial Futures

Blog Article

Abstraction of Colorful Light

A Formula to Make Your Occupant's Architectural Memories Last

by Maria Lorena Lehman

Architectural Design

Did you know that there is memory bias? That is, memory can be changed, boosted, or impaired. So, if this is the case: What makes building occupants form stronger architectural memories than others?

Well, according to a Memory Bias article in Science Daily, there are many ways that memory bias can occur – but there are three main aspects. They are humor, positivity, and self-generated memories. Each of these latter aspects can boost memory in people. So, with this, I wonder how these play a role in architectural design.

After all, there are times where a design can be funny (or fun). There are times when a design can accentuate the positive over the negative. And there are times when a design can help an occupant self-generate information to remember through the act of engaging with them more interactively. So, does it then become safe to assume that architecture that does these things will be more memorable? And memorable at the exact moment where these memory boosters occur?

As you design, you should ask yourself how your occupants are likely to remember your building and their experiences there after they have left. Are there places within your building where it is fun? Positive? Or engaging?

Thus, to design and build a memorable building you may want to strive for those three goals: a design that is fun, positive, and engaging. Your building will likely be more enjoyable to experience, will function better, and will leave a longer lasting impression on your occupants. And of course, a great reason to be concerned with leaving an impression upon your occupants is that it can be one of value, that brings them benefit well after they have left your building.

So, remember: Fun + Positive + Engaging = Memory Boost

‍Image Credit: © szeke | Flickr

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Plus, get the

Sensory Design Guide

On the 24 Laws of Architectural Perception


SUBSCRIBE FOR FREE


Join DESIGN FUTURECAST to get special VIP Access to Maria Lorena Lehman's design guide, podcast, and newsletter including news of her latest art and design works, book publications, creative design processes, new inspirations, teaching resources, and upcoming exhibitions.


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Advisory

Unlock world-class creative insight, strategy, and refinement through Advisory Toolkits that help architects, designers, and artists elevate their work into iconic, future-shaping legacies.
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Advisory

Unlock world-class creative insight, strategy, and refinement through Advisory Toolkits that help architects, designers, and artists elevate their work into iconic, future-shaping legacies.
Rotating Quantum Key
Futuristic Portal Image

Advisory

Unlock world-class creative insight, strategy, and refinement through Advisory Toolkits that help architects, designers, and artists elevate their work into iconic, future-shaping legacies.
Rotating Quantum Key
Futuristic Portal Image