Essay

There is a new way to visualize architecture and communicate its design. It is a new method which comes in the form of the “holographic architectural representation system”. Now, you may be wondering what that all means — so before I go any further, have a look at the following video so you can see first-hand how holographs are changing the way architecture can be presented and communicated. See if you can spot the advantages to having such a holograph presentation system.

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The advantages to the holographic presentation system are many. In fact, the following are just a few:

• Easy to store and travel with

• Full color: you can see materiality in the model

• Fast to produce

• Can integrate nicely with your workflow (can be created from Autodesk software)

• Can use channeling feature: allowing up to four images on one holographic print

So with all of these advantages you may ask — what does this way of printing holographs do to help architectural design? Well, for starters this holographic printing solution takes modeling to another level where greater accuracy can emerge. The thin surface that becomes a model in full color can reference the materiality of your project in great detail, which results in you being able to have more informative discussions and decision-making sessions with your clients and design team members. Another benefit of this holographic printing method is that it is very easy to replicate — in other words you can leave a holographic model behind with your client, consultant, or project investor. All that is needed to see the holograph is a halogen or LED light source.

Image Credit: © chadmagiera | Flickr