Journal of Spatial Futures

Journal of Spatial Futures

Blog Article

Abstraction of Colorful Light

How to Use a Cliché to Make Your Building Design Work

Architectural Design

I recently read an article by Seth Godin who describes a very powerful writing technique where an author takes a popular and widely used cliché, points it out in his or her work and then writes about its exact opposite. When done cleverly this can produce a very powerful result whether an author is trying to stir humor, thought, emotion or even trying to change a reader’s belief or behavior.

As architects, we should take a cue from this author’s “gem”.

For example, the way many architects spec doors and corridors in a building design is one type of architectural cliché you’re probably used to seeing. You know — the type of door with “typical” dimensions, hardware, materials and so on.

But what would happen if you pointed this type of cliché out in your design and then immediately juxtaposed it with its complete opposite? What would you create?

If done well, your solution would make for a remarkable occupant experience. Such a juxtaposition would surely redefine what you and your occupant think a “doorway” can do. Also, you would remove those overused clichés that pollute and weaken your designs as they emerge as unnecessary.

Make your occupants re-experience what they take for granted by asking yourself what it is you take for granted. Give both you and your occupant a fresh lens.

Image Caption: One way to Juxtapose A Door or Corridor cliché

Image Credit: © Andy Miah | Flickr

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Plus, get the

Sensory Design Guide

On the 24 Laws of Architectural Perception


SUBSCRIBE FOR FREE


Join DESIGN FUTURECAST to get special VIP Access to Maria Lorena Lehman's design guide, podcast, and newsletter including news of her latest art and design works, book publications, creative design processes, new inspirations, teaching resources, and upcoming exhibitions.


All delivered directly to your email inbox.

Advisory

Unlock world-class design insight, strategy, and refinement through personalized advisory offerings that help architects, designers, and futurists elevate their work into iconic, future-shaping legacies.
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Advisory

Unlock world-class design insight, strategy, and refinement through personalized advisory offerings that help architects, designers, and futurists elevate their work into iconic, future-shaping legacies.
Rotating Quantum Key
Futuristic Portal Image

Advisory

Unlock world-class design insight, strategy, and refinement through personalized advisory offerings that help architects, designers, and futurists elevate their work into iconic, future-shaping legacies.
Rotating Quantum Key
Futuristic Portal Image