This design by Perkins + Will in Holland, Michigan said that they needed an “environment that would change their culture”, according to Architectural Record’s report. This brings up an interesting point. How can interactive architecture help with a corporation’s cultural evolution?

The culture of a place has to do with how its occupants interrelate with each other, with their clients and with their daily work. As corporations grow their cultures evolve – as do the methods used to reflect or influence that culture from architectural space. But what if architectural space can work directly with employees to help a culture evolve? What should drive that corporate cultural evolution?

Perhaps research into productivity from an employee-centered perspective would be most helpful. Client perception of the corporation may also influence how the architectural design comes together. But why stop here? With interactive architecture an office building’s architectural fabric could include interrelation between both of these perspectives, and more. As interactivity is integrated, rules and goals may provide for evolutionary milestones which may target additional objectives like employee efficiency, creativity, sales and health. 

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