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Strategy: Consider Your Building Message to Outside Observers

Strategy: Consider Your Building Message to Outside Observers

Maria Lorena Lehman Maria Lorena Lehman
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Featured Image Takeaway Design Strategy:

While the above photograph isn’t of a building (it is a metro sign), it suggests what may lie ahead for urban architecture. What if your building could communicate with observers in entirely new ways? Your architectural exterior skin could announce or respond to changes in weather, urban events, or even changing trends made available through the internet. Suddenly, your building becomes a beacon — that perhaps behaves differently from day to night.

To Apply This Strategy, Ask Yourself:

Should my building communicate with exterior observers about changes in the weather, urban events, or even about what is going on inside? How can my building add value to its urban context by announcing or responding to such changes? And how will such communication affect those inside the building?

Image Credit: © Stig Nygaard | Flickr

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Quantum Key Membership

The Quantum Key — a private strategic membership granting access to MLL ATELIER’s design intelligence system. This is not a course, a club, or a consulting retainer — it is a gateway into a higher mode of environmental design innovation, available only to a select group of organizations each year.
Rotating Quantum Key
Futuristic Portal Image

Quantum Key Membership

The Quantum Key — a private strategic membership granting access to MLL ATELIER’s design intelligence system. This is not a course, a club, or a consulting retainer — it is a gateway into a higher mode of environmental design innovation, available only to a select group of organizations each year.
Rotating Quantum Key
Futuristic Portal Image