Featured Image Takeaway Design Strategy:

Understand the way “tension” works in your design. The pushes and pulls of not only physical structure and forms can reveal quite beautiful elegance, but also the dynamics of special alignments and axis can bring metaphorical meanings to life. This building by Calatrava appears to be ready to take flight as it uses “tension” within its structure with alignment of axis to compose a motion which seems deliberate and ready to happen.

To Apply This Strategy, Ask Yourself:

HOW CAN I THINK OF “TENSION” BETWEEN MY DESIGN’S ARCHITECTURAL ELEMENTS TO IMPLY MOTION, TO GIVE SIGNIFICANCE, OR TO TRIGGER OCCUPANT EMOTION?

Image Caption: Quadracci Pavilion, Milwaukee Art Museum, by Santiago Calatrava

Image Credit: © o palsson | Flickr