FilmSense

FilmSense is a design innovation project that disrupts how buildings evoke experience. This FilmSense museum architecture is designed to act like a camera that frames, moves, and filters the exterior world. Visitors to this museum become the film as they process what the building captures with their eyes, cognition, and memory. A window in this building is like a camera viewfinder that bridges the exterior with the interior in ways that are ever-changing. No longer does a window simply let in one view. Instead, it allows for a view to be set in motion, like a movie camera, as the building rotates and visitors navigate through the museum. For this reason, design emphasis is placed on the framed views that the architectural form creates, rather than on an architectural form that gets window views placed as an afterthought. Consequently, this innovative FilmSense design project rethinks human experience as an immersive real-world film ― evolving architectural moments from the ordinary into the unforgettable.